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Branded Content: Measuring success
The BCMA’s CEO Andrew Canter discusses measuring branded content success and the content monitor and placement monitor developed in partnership with Ipsos MediaCT: Measuring a branded content campaign...
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BOBCM Measurement Round Table
The BCMA ran their first leadership event at Havas on 4th December 2013 with presentations from Tapestry Research’s MD Ian Wright, pointlogic’s MD Tim Foley, Realeyes’s Commercial Director Alex...
View Article‘Defining Branded Content for the Digital Age’: The experts’ views from phase...
This article about the Phase 2 of Defining Branded Content for the Digital Age’ research collaboration commission by the Branded Content Marketing Association (BOBCM) and conducted by Oxford Brookes...
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The need for dedicated academic journal
Feedback from over 100 industry professionals around the globe solicited for the 2015 Global Edition of Best of Branded Content Marketing (BOBCM) suggests that content-based approaches are not only at...
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Research findings in branded content marketing
Market trends Dealing with branded content marketing can mean both great opportunities and great confusion. A variety of content forms can be communicated on a multitude of channels and platforms. But...
View ArticleMeasure it and they will come: increasing investment in branded content
The branded content marketing sector is experiencing terrific growth. A growing number of advertising campaigns incorporate elements of branded content and some of the most successful are centred on –...
View ArticleBranded Content and Practice-Research
I was a journalist – we called them advertorials. We fought our ad sales colleagues tooth and nail over the point size for the disclaimer. We built discursive walls between our real content and the...
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Is every definition of branded content wrong?
Back in 2014, I wrote my WTF is branded content. It’s complicated post for Contagious that explored why the term ‘branded content’ seemed poorly defined and the difficulties involved with judging the...
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